Welcome to episode 5 of the Creators Class podcast! The podcast that takes you into the lives of the most amazing creators in the world today, uncovering their new monetization strategies and learning more about how they’re carrying the creative flame.
Interview with Marcus Sheridan
Marcus Sheridan originally started a pool company, River Pools and Spas, in 2001 and grew the company until 2008 when the economy crashed. By January 2009, his company was very close to bankruptcy. To save his business, he started reading about the internet and realized he needed to create content that answers customer questions. This changed his business and life after building the site to be the most trafficked pool website in the world. Building the site allowed Marcus to expand into manufacturing fiber glass pools in addition to installing pools.
After realizing this early success with online marketing, he started his consulting company, and he gets to work with companies and speak at conferences all over the world.
Listen to the show to hear his number one piece of advice about being successful in business.
We then shift the conversation to discuss how he feels about working with brands as a creator himself. He made it clear that companies aren’t always comfortable with being brutally honest. It’s a cultural shift that companies need to make. Marcus explains that companies need to abide by these principles to be successful in the new digital/mobile era:
- We need to realize that our companies aren’t special.
- Companies irk people if they aren’t honest.
- If we don’t teach prospects and customers well, we don’t earn their trust.
We finish the interview with asking Marcus to give his best advice to aspiring creators. Listen to the show to find out.
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