Interview with Jason Keath
Did you know that Jason started off his career in fine arts? It seems to be an ongoing trend among the best creators in the world, and he is certainly one of them. He always thought he was going to start his own agency after college, so he knew that entrepreneurship was in the plan.
In 2009, he had $1,000 to his name, and he put a deposit down on a hotel space to run the first Social Fresh Conference. Six years later, he has a bi-coastal conference and an online media powerhouse.
We then shifted into how Jason finds his creativity. In fact, he knows so much about it, he’s writing a book about it. His first tip is to surround yourself with other creative people, since you are the sum of those around you. The second tip is brushing up against life. Basically this removes you from the rut of daily routines, and he explained that it allows you to explore “out of the box” ideas.
Let’s be honest, most people don’t get permission to be creative. NASA actually did a test to find out whether people could be creative in solving real-time problems while in space. They found that children aged 5 and under solved the problems 95% of the time, so this tells us that people become less creative as they confine themselves to standardized learning. Call to action: Give yourself permission to explore ideas outside the confines of accepted practices.
One idea that Jason always brings up is how Jerry Seinfeld developed a joke about Pop Tarts. He didn’t develop that joke overnight….in reality, he developed the joke over 2 years of refinement.
Lastly, we discussed the monetization of community. He was very clear: You first have to realize what is best for the community before ever thinking about monetization. If you’re thinking about how to make money from a group of people, a great sign to look for is the community interacting with each other vs. only with you.
GOAT of the Week
This week we talk about “Stuff Siri Says“. Siri was first announced on October 4th, 2011 as a part of iOS5 update during the Let’s Talk iPhone keynote presentation. A promotional video was uploaded onto YouTube and featured on Apple’s website:
On the same day, people began creating remixes of the Siri commercial. SiriFunny.com was created on October 5th, 2011 and StuffSiriSaid.com was purchased on October 7th in anticipation. The single topic Tumblr blog S*#t That Siri Says was created on October 12th, 2011.
image credits: knowyourmeme