Welcome to episode 12 of the Creators Class podcast! The podcast that takes you into the lives of the most amazing creators in the world today, uncovering their new monetization strategies and learning more about how they’re carrying the creative flame.
Interview with Evan Garber
The Nicks were really excited about our guest this week, EMGARBER, because he is one of the original godfathers of Snapchat art. He’s a trailblazer for new ways of communicating in the digital landscape. So clearly we were itching to pick Evan’s brain about everything from building an audience, creativity, working with brands, and technology.
Like other Snapchat artists, he didn’t start his career thinking that he would be a full time Snapchatter, since being a mechanical engineer was in the master plan. But when his content really started to get noticed AND when brands started to approach him, he knew there was something to this Snapchat thing.
We then shifted into discussing some brand work that he’s done, and Evan talked a little bit about working with JBL and Major League Soccer, to name a few. Evan explained that working with these brands was right up his alley, because he was telling stories on the fly. Part of the allure of Snapchat is that raw, unfiltered format of videos, pictures, and doodles. The more you script something that should be real-time, the less effective it will be. He then talks a little bit about how he teamed up with 3 other Snapchatters to film a re-enactment of Golden Eye, the James Bond video game from Nintendo 64 (we somehow feel old for remembering that game!).
As a popular Snapchatter, Evan gets all kinds of Snaps from all over the world, and we wanted to know how he keeps up. He told us that the 1 to 1 nature of messages on Snapchat are what make the platform great. Twitter and Facebook created a culture of speaking to each other in the feed, where Snapchat has brought back the personal touch to social networking. For that, he loves the platform more than any other.
GOAT of the Week
This week we talk about “Shia LaBeouf’s Intense Motivational Speech”. As you will see below, Shia LaBeouf stands in front of a green screen and screams motivational phrases while flexing like a WWE wrestler. The video is a segment from a collaborative video project between LaBeouf, Nastja Säde Rönkkö, Luke Turner and Central Saint Martins BA Fine Art 2015 students, originally uploaded to Vimeo by Rönkkö / Turner with the title “#INTRODUCTIONS”.
After the YouTube video took off on Reddit, people began remixing the clip into Ted Talks, music videos, scenes from Star Wars, and compilations. Either Mr. LaBeouf is going bonkers, or he really knows how to create a ton of buzz about his personal brand (positive and negative).
image credits: knowyourmeme