Welcome to the very first episode of the Creators Class podcast! The podcast that takes you into the lives of the most amazing creators in the world today, uncovering their new monetization strategies and learning more about how they’re carrying the creative flame.
In this episode, Nick Cicero and Nick Robinson discuss the $750,000 price tag that Snapchat is charging advertisers. We then talk to Cyrene Q, who is the founder of the11thsecond.com. Finally, we wrap up the show with the GOAT of the week.
1. Creator Economy News
Snapchat is asking for a $750,000 price tag for advertising on its platform. Nick Robinson thinks that Snapchat can justify this price as long as they provide adequate data and analytics around the ad product. Some brands will need to experiment with Snapchat ads, especially if the 18-25 demographic is their primary customer base.
McDonald’s put out a Snapchat that felt more like a banner than a native Snapchat experience. Nick Cicero doesn’t think it would be as successful as working with Snapchat influencers.
2. Interview with CyreneQ
CyreneQ is a Snapchat artist, graphic designer, and founder of the11thsecond.com. We talk to Cyrene how she got started with the platform and how she gets her inspiration. She was introduced to Snapchat artists like Shonduras, and she realized that no one was documenting Snapchat art in one central place. She said she has benefited from the site by meeting new artists and bringing all the great art into one community.
Kevin Jonas actually contacted Cyrene to be part of her celebrity Snapchat art series, and she ended up interviewing him as part of an interview series on Snapchat. Post-interview with Kevin Jonas, a bunch of other Snapchat artists reached out to Cyrene to collaborate.
We asked Cyrene if she’s worked with brands, and she said that she’s worked with NBC and Groupon. She went on to say that some brands completely understand Snapchat, but some brands don’t understand the platform yet. She suggests that brands become more personal with their fans.
Lastly, Cyrene says that her best advice to other Snapchat artists is to be yourself and embrace your community
Make sure to follow Cyrene on Snapchat – CyreneQ
3. GOAT of the Week
What does GOAT even mean?! There are so many things that pop up in the new remix culture. GOATS are funny memes and stories that spread through people creating their personal versions.
The word GOAT originates from the yelling goat from YouTube. You’ve probably seen the yelling goat in Sprint commercials and a remixed Taylor Swift song.
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