Welcome to episode 11 of the Creators Class podcast! The podcast that takes you into the lives of the most amazing creators in the world today, uncovering their new monetization strategies and learning more about how they’re carrying the creative flame.
Interview with Bernie Borges
We had the pleasure of chatting with Mr. Bernie Borges this week. He has many years of experience in technology sales and marketing, and he owns a B2B digital agency that focuses on high tech companies. He also runs a podcast, online video show, and a quarterly publication called the Social Business Engine.
The first part of our conversation focused on influencer marketing and how it is becoming the new way to reach today’s modern technology buyer. Bernie explained that audiences trust other people more than logos. In fact, he said the logo has lost all of its ability to influence.
During the second half of the interview, we discussed the correct way to development content between brands and creators. Bernie recommends:
- Research your audiences’ content consumption behavior and meet them there (channel, content type, themes)
- Experiment with different types of content (long form written articles, videos, audio, images)
- Double down on what works, and cut what doesn’t!
Bernie explained that in order to create a successful relationship with creators, brands need to disclose their expectations through on going communications. Without it, the end product will be inauthentic and won’t resonate with the audience, and we all know that savvy consumers can smell B.S. from a mile away.
We end the interview when Bernie explains how he monetizes his influence, community and content. He works with his sponsors on multiple pieces of content, from research reports, Slideshares, videos, podcasts, speaking engagement and e-mails, and the most important point is that he is co-creating this content with his sponsors, which has lead to many successful relationships and results!
GOAT of the Week
This week we talk about “Copy That”. This comical meme started when EB Games promoted a commercial on YouTube about an upcoming launch of the Call of Duty franchise. Two men get out of their cars and compete to be the first person in the store. And because it is a video game launch AND about military battles, the two men used military like moves to beat each other to the store. In the end, the two men are greeted by a nerdy looking store clerk who presents the game to them and says “Copy That”. Check out the commercial below:
At one point, MemeCenter said, “EB Games Makes The Absolute Worst Ad – Copy That!”. But at another point, the remix culture turned the store clerk into a dinosaur like GIF with an extra long neck and another one with 3 heads!
image credits: knowyourmeme